Data quality

How we source and verify every record.

The price is one quarter. The quality is not. Here's exactly how we source, verify, and refresh 79M US homeowner records.

1

Sourcing

We aggregate from multiple licensed data partners — county assessor records, public-deed filings, licensed consumer demographic databases, and skip-trace partners with multi-source phone and email matching. No scraped data, no purchased ad-tech leakage.

2

Phone matching

Multi-source phone append with carrier classification. Disconnected and ported numbers filtered. Mobile vs landline tagged. Match rates run 75-92% depending on ZIP density and demographic profile.

3

Email matching

Email append from licensed consumer email databases plus SMTP-level verification on every record. Disposable, role-based, and catch-all addresses filtered. Bounce rates run sub-3% on verified records.

4

Demographic accuracy

Age, income range, marital status, and homeowner status sourced from licensed credit bureau and demographic providers. Net worth modeled from equity, income, and asset signals. Refreshed quarterly.

5

DNC compliance

Federal Do Not Call registry plus all state-level DNC lists scrubbed on every export. Wireless TCPA classification included. You stay compliant without an extra step.

6

Refund on bad data

Disconnected number, wrong owner, do-not-call mismatch? File a claim, the credit returns to your balance. We'd rather lose a record than cost you a deal or a complaint.

By the numbers

75-92%

Phone match rate

<3%

Email bounce rate

60 day

Phone refresh

100%

Refundable on miss

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